Still, there are only about 150 meaderies in the U.S. — whereas there are about 4,000 craft breweries. To gain a foothold with beer enthusiasts, Geffken is blurring the line between the two beverages.

Right now, mead consumption is still limited primarily to wine enthusiasts, he says. Despite the fact that modern-day mead can be dry, Geffken believes many beer drinkers won’t touch the stuff because they expect it to be sickeningly sweet. “What will get people to try our mead? If we can make it closer to a beer, that might help,” he says.

Read more here: This Modern Meadery Is Making Honey Wine Hip — With Hops